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Results. Recognition. Reputation.
The rewards of entering awards programs
Why should you enter your work into an awards program?
- Become more strategic, results-oriented when planning new projects.
- Document efforts and results.
- Review projects from last year to identify award-worthy work.
- Receive non-competitive evaluation by distant judges since entries are evaluated and scored on their own merits.
- Receive non-biased recognition for your work.
- Establish a reputation for quality work.
- Grow stronger in our skills and industry. You may not win the first time you enter, but you will learn more about the four-step process and how to improve future entries.
- Earn current awards to keep resume up-to-date.
What can you learn by entering?
- Follow a strategic process for greater success.
- Take time to do formal and/or informal research to help develop goals and objectives.
- Include a basic budget in your submission.
- Make sure stated goals are broad and objectives are specific, measurable and include time frames.
- Begin implementation only after research is complete and goals and objectives are defined.
- Tie your evaluation back to your initial objectives.
- Remember to include feedback, such as lessons learned and reports to management.
- Being evaluated is humbling.
- Always be open to constructive criticism.
How are entries evaluated?
- Individual entries are evaluated on their own merits.
- Entries compared with others only when considered for Judges’ Choice and Best of Show.
- Award-winning entries demonstrate process and results, beyond tactical excellence.
- Research, planning, implementation, evaluation
- Judges look for evidence of the four-step PR process.
- Organize your supporting documents to follow the four-step process.
- Judges read project profile sheets in-depth, then review your attached support materials.
- Judges have only 15-20 minutes to spend on each entry.
- Proof your submission. Points may be deducted.
- Read the rules and follow them! Points may be deducted.
- Don’t include everything. Points may be deducted.
Excerpted from a presentation made to PRAM Mississippi Beach chapter, Jan. 9, 2012 by:
- Ron Barnes, APR, Coast Electric Power Association.
- Samantha McCain, APR, The Focus Group.
- Kristie Aylett, APR, The KARD Group PR/Marketing.