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Professional Categories:

All entries must fit into one of the many categories listed below.

Tier One: Long Term Strategic Programs (7 months or longer)

1. PR Programs to include the following:

    1a. Community Relations/Corporate/External Communication
    1b. Public Service (Where you have enlisted public support or action in the solution of the problems of general interest and concern.)
    1c. Public Affairs
    1d. Employee/Internal Communication

2. Reputation and Brand Management Programs
3. Special Event Programs
4. Integrated Social Media Programs (Using multiple platforms to convey a message or change a behavior)
5. Potpourri

Tier Two: Short Term Strategic Plans (0-6 months)

1. PR Plans to include the following:

    1a. Community Relations/Corporate/External Communication
    1b. Public Service (Where you have enlisted public support or action in the solution of the problems of general interest and concern.)
    1c. Public Affairs
    1d. Employee/Internal Communication

2. Special Event Programs
3. Integrated Social Media Programs (Using multiple platforms to convey a message or change a behavior)
4. Potpourri

Tier Three: Tactical Materials/Projects

1. Publications and Writing to include the following:

    1a. Newsletters/Magazines
    1b. Annual Reports
    1c. Brochures
    1d. Press Releases
    1e. Editorials/Opinion Pieces
    1f. Speeches
    1g. Feature Stories
    1h. Magazine/Newspaper Articles
    1i. PowerPoint/Prezi Presentations
    1j. Blogs

2. Organizational Identity to include the following:

    2a. Logo and/or collateral pieces (letterhead, business card, etc.)
    2b. Signage
    2c. Graphics Standards Guides

3. Websites to include the following:

    3a. External Websites
    3b. Internal Websites and Intranets
    3c. Apps developed for mobile devices

4. Electronic Communication/Social Media Activities (Using only one platform to convey a message at a single time) to include the following:

    4a. Facebook
    4b. Twitter
    4c. YouTube/Recorded Videos
    4d. Flickr/Instagram
    4e. Location-Based Services (Such as FourSquare)
    4f. Search Engine Optimization Posts
    4g. Photos
    4h. Billboards
    4i. Audio/ Podcasts/Radio
    4j. Other Emerging Social Media Platforms

5. Potpourri - This category may include any item not covered by one of the above categories.


Student Categories:

1. PR Plans and Programs to include the following:

    1a. Employee/Internal Communication
    1b. Public Service (Where you have enlisted public support or action in the solution of problems of general interest and concern.)
    1c. Community Relations/Corporate/External Communication
    1d. Integrated Social Media Campaigns (Using multiple platforms to convey a message or change a behavior)
    1e. Special Events

2. Publications/Writing to include the following:

    2a. Newsletters
    2b. Annual Reports
    2c. Brochures
    2d. Programs
    2e. Press Releases
    2f. Editorials
    2g. Speeches
    2h. Feature Stories
    2i. Magazine/Newspaper Articles
    2j. PowerPoint/Prezi Presentations
    2k. Blogs
    2l. Fliers

3. Organizational Identity to include the following:

    3a. Logo and/or collateral pieces (letterhead, business card, etc.)
    3b. Signage
    3c. Graphics Standards Guide

4. Websites to include the following:

    4a. External Websites
    4b. Internal Websites and Intranets
    4c. Apps developed for mobile devices

5. Electronic Communication/Social Media Activities (Using only one platform to convey a message at a single time) to include the following:

    5a. Facebook
    5b. Twitter
    5c. YouTube/Recorded Videos
    5d. Flickr/Instagram
    5e. Location-Based Services (Such as FourSquare)
    5f. Search Engine Optimization Posts
    5g. Photos
    5h. Billboards
    5i. Audio/ Podcasts/Radio
    5j. Other Emerging Social Media Platforms

6. Potpourri- This category may include any item not covered by one of the above categories.