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The Public Relations Council of Alabama (PRCA) is committed to promoting the professional and ethical practice of PR. We've built a community that develops both current and future practitioners through effective member action and strong volunteer leadership.

Southern Public Relations Federation (SPRF) is a network of public relations professionals from Alabama, North Florida, Louisiana and Mississippi who share a common interest in the public relations profession. Membership in the Federation is automatic for members of the Public Relations Council of Alabama (PRCA), the Emerald Coast Public Relations Organization (ECPRO), the Public Relations Association of Louisiana (PRAL), and the Public Relations Association of Mississippi (PRAM).


The PRCA Medallion awards program offers members and students the opportunity to have their work recognized and receive feedback that can facilitate continuous improvement. The PRCA awards program is sponsored by PRCA and is open to PRCA members only.

PRCA Members (professionals and students) enter their work in a variety of categories from campaigns to individual tactics. Award-winning entries will demonstrate knowledge and application of the four-step process which emphasizes research, planning, implementation and evaluation.

Entries are evaluated on their own merits by public relations practitioners across the country. The highest honors are Medallion awards, followed by the Awards of Excellence and Certificates of Achievement in each category. A Best of Show award and up to two Judges' Choice awards are selected among the highest scored entries in each competition.

SPRF has a similar awards program (Lantern awards) and the Public Relations Council of Mississippi (PRAM) has the PRism awards.