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Four Weeks to a Successful Award Entry
The goal of this education series is to take you step-by-step through preparing an entry for our annual awards programs.
Week 1
- Review the Categories.
- Review your work from the previous year. For the 2024 PRCA Medallion Awards, entries must have appeared (published, printed, presented, etc.) between January 1, 2023, and December 31, 2023.
- Decide what you would like to enter. Select works you feel showcase your skills, successful campaigns, and ability to understand the four-step process.
- Gather all collateral materials.
- Include all samples/supporting materials that are referred to in your entry.
- It is recommended to save all collateral material images as one PDF attachment.
- A maximum of three attachments and two URLs are allowed.
- Review the four-step process. For more information, consider these resources:
- Cutlip and Center's Effective Public Relations, Broom, Glen M., Sha, Bey-Ling
- Strategic Planning for Public Relations, Smith, Ronald D.
Week 2
- Write the research section for your entry. (500-word limit)
- Summarize the situation and define the problem or potential problem. Provide information gathered through formal and informal research methods.
- Write the planning section for your entry. (500-word limit)
- Develop a strategy, identify goals, objectives, tactics, and key publics. How were the objectives, specific, measurable, and audience-specific?
Week 3
- Write the implementation section for your entry. (500-word limit)
- Discuss how tactics were used in the execution and implementation. Include timeline and budget information. Show how the project was creative.
- Write the evaluation section for your entry. (500-word limit)
- Identify research methods used to evaluate the success of the campaign/project/tactic during and after. Determine ways to measure whether the project achieved its objectives. If the project had limitations, how were they overcome? Did the project stay within the timeline and budget?
Week 4
- Review your entire entry. Proof for accuracy.
- Pay for your entry.
- Submit your entry through the online awards system.