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Here is a list of questions the judges will consider when evaluating entries.
Professional Entry - Tiers 1 & 2:
Research | 20 points maximum
Instructions to entrant: Summarize the situation and/or provide information gathered through formal or informal research methods.
- Did the practitioner give enough information to understand the project?
- Was the type and quantity of research sufficient to the task?
- Was the analysis of the data reasonable?
Planning | 30 points maximum
Instructions to entrant: State the objectives, qualitative and/or quantitative, which this program or tool was designed to achieve. Objectives should be specific, measurable, attainable, audience-specific, relevant, outcome-oriented, and time-specific.
- Were measurable objectives set?
- Did the practitioner understand the difference between goals, objectives, and strategies?
- Did the practitioner identify key publics and plan accordingly?
- How well were PR tools utilized? (i.e., writing, organization, editing, and design)
Implementation | 20 points maximum
Instructions to entrant: Outline steps used to achieve the stated objectives.
- Was the practitioner thorough and detailed in the implementation of tactics/actions?
- Did the practitioner establish and follow a timeline, Gantt chart, or other project management method?
- Is the final project professional, attractive, well organized, easy to read, and eye-catching?
Evaluation | 20 points maximum
Instructions to entrant: Explain how the success of the program or tool was measured. Report how well it achieved its objective. Include a budget or financial outlay, or if this is a pro-bono project, give a value for the hours donated, etc.
- Did the project fulfill its goal and objectives? Were results measurable and measured?
- Do the results reflect their purpose or even go beyond expectations?
- Does the entry material support the description of the results?
- Did the practitioner utilize the project budget wisely?
- Did the budget "limit" or "expand" the effectiveness of the project?
Creativity | 10 points maximum
Did the practitioner use a fresh approach to the project?
- Did the practitioner think outside the box?
- Is color, type, and art used creatively (if applicable)?
- Were limitations cleverly overcome?
- How well do the elements support the concept?
Professional Entry - Tier 3:
Research | 10 points maximum
Instructions to entrant: Summarize the situation and/or provide information gathered through formal or informal research methods.
- Did the practitioner give enough information to understand the project?
- Was the type and quantity of research sufficient for the task?
- Was the analysis of the data reasonable?
Planning | 20 points maximum
Instructions to entrant: State the objectives, qualitative and/or quantitative, which this program or tool was designed to achieve. Objectives should be specific, measurable, attainable, audience-specific, relevant, outcome-oriented, and time-specific.
- Were measurable objectives set?
- Did the practitioner understand the difference between goals, objectives, and strategies?
- Did the practitioner identify key publics and plan accordingly?
- How well were PR tools utilized? (i.e., writing, organization, editing, and design)
Implementation | 40 points maximum
Instructions to entrant: Outline steps used to achieve the stated objectives.
- Was the practitioner thorough and detailed in the implementation of tactics/actions?
- Did the practitioner establish and follow a timeline, Gantt chart, or other project management method?
- Is the final project professional, attractive, well organized, easy to read, and eye-catching?
Evaluation | 10 points maximum
Instructions to entrant: Explain how the success of the program or tool was measured. Report how well it achieved its objective. Include a budget or financial outlay, or if this is a pro-bono project, give a value for the hours donated, etc.
- Did the project fulfill its goal and objectives? Were results measurable and measured?
- Do the results reflect its purpose or even go beyond expectations?
- Does the entry material support the description of the results?
- Did the practitioner utilize the project budget wisely?
- Did the budget "limit" or "expand" the effectiveness of the project?
Creativity | 20 points maximum
Did the practitioner use a fresh approach to the project?
- Did the practitioner think outside the box?
- Is color, type, and art used creatively (if applicable)?
- Were limitations cleverly overcome?
- How well do the elements support the concept?
Student Entries:
Research | 20 points maximum
Instructions to entrant: Summarize the situation and/or provide information gathered through formal or informal research methods.
- Did the student do adequate primary and secondary research?
- Did the research document the need for the campaign?
- Did the student demonstrate an understanding of the importance and types of research?
- Did the research document the brand/image the organization wished to project with design?
Planning | 20 points maximum
Instructions to entrant: State the objectives, qualitative and/or quantitative, which this program or tool was designed to achieve. Objectives should be specific, measurable, attainable, audience-specific, relevant, outcome-oriented, and time-specific.
- Did the plan clearly define measurable objectives?
- Did the student provide a timeline?
- Did the student demonstrate an understanding of the importance of planning?
Implementation | 50 points maximum
Instructions to entrant: Outline steps used to achieve the stated objectives.
- Would the tactics and communications achieve the stated objectives/fit the target publics?
- If communications were included, were they done correctly (such as using AP style, proper formatting)?
- How creative were the tactics?
- Correct grammar, punctuation, etc. throughout entry?
Evaluation | 10 points maximum
Instructions to entrant: Explain how the success of the program or tool was measured. Report how well it achieved its objective. Include a budget or financial outlay, or if this is a pro-bono project, give a value for the hours donated, etc.
- Did the student clearly plan an evaluation method to use if the entry had been implemented?
- Did the evaluation measure set objectives?
Get a sneak peek at SPRF's judging methodology:
https://pram.secure-platform.com:443/a/page/EvalForm